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Social Media Marketing

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  • Work area(s)
Executive
  • Employment type
Permanent Full-Time
  • Location(s)
Da Nang
Contents hide
1 Job Summary
2 Key Responsibilities
2.1 1 . Social Media Strategy Development
2.2 2 . Content Creation and Management
2.3 3 . Platform Management
2.4 4 . Audience Engagement
2.5 5 . Paid Advertising Campaigns
2.6 6 . Analytics and Reporting
2.7 7 . Influencer Collaboration
2.8 8 . Social Media Trends
2.9 9 . Crisis Management
3 Qualifications
4 Preferred Skills

Job Summary

The Social Media Marketing Specialist is responsible for developing and implementing effective social media marketing strategies and campaigns. They use their expertise in social media platforms and digital marketing to enhance brand awareness, engage with the target audience, and achieve marketing goals.

Key Responsibilities

1 . Social Media Strategy Development

  • Develop, implement, and manage comprehensive social media marketing strategies in alignment with overall marketing and business objectives.
  • Conduct market research and competitor analysis to identify trends and opportunities.

2 . Content Creation and Management

  • Create engaging, high-quality, and relevant content for various social media platforms, including text, images, videos, and infographics.
  • Develop and maintain a content calendar to ensure a consistent posting schedule.

3 . Platform Management

  • Manage and optimize social media profiles on platforms such as Facebook, Twitter, Instagram, LinkedIn, TikTok, and others.
  • Stay up-to-date with platform updates and algorithm changes.

4 . Audience Engagement

  • Build and nurture a strong online community through active engagement with followers, responding to comments, messages, and mentions.
  • Monitor discussions and trends related to the brand or industry.

5 . Paid Advertising Campaigns

  • Plan and execute paid social media advertising campaigns, including setting budgets, targeting audiences, and analyzing campaign performance.
  • Optimize ad creative and targeting for maximum ROI.

6 . Analytics and Reporting

  • Track and analyze key performance metrics (KPIs) such as reach, engagement, conversion rates, and ROI.
  • Generate regular reports to assess campaign effectiveness and make data-driven recommendations for improvement.

7 . Influencer Collaboration

  • Identify and collaborate with relevant social media influencers and partners to expand the brand’s reach and credibility.
  • Manage influencer relationships and campaigns.

8 . Social Media Trends

  • Stay informed about social media and digital marketing trends and tools, and recommend their adoption as appropriate.

9 . Crisis Management

  • Be prepared to handle social media crises or negative publicity effectively, maintaining brand reputation and addressing issues promptly.

Qualifications

  • Bachelor’s degree in marketing, communications, or a related field (Master’s degree is a plus).
  • Proven experience in social media marketing, digital marketing, or a related role.
  • Proficiency in social media management tools and analytics platforms.
  • Strong writing and content creation skills.
  • Knowledge of SEO and online marketing principles.
  • Excellent communication, presentation, and interpersonal skills.
  • Creative thinking and problem-solving abilities.

Preferred Skills

  • Social media advertising certifications (e.g., Facebook Blueprint, Google Ads).
  • Experience with graphic design and video editing software.
  • Familiarity with email marketing and marketing automation tools.
  • Adept at using data analysis and audience segmentation for targeted marketing.

A Social Media Marketing Specialist is essential for building a strong online presence, engaging with the target audience, and driving business growth through effective social media marketing campaigns. This job description outlines the primary responsibilities and qualifications expected of someone in this role.

Application form

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